Now is the time to communicate value. 

The question is then, when is something valuable?

Tools are valuable, like a ventilator, or a mask, or a test that can give results quickly.

Humans have been making tools for more than two million years, we've only had language for a couple of hundred thousand but yet we communicated.

We communicated using tools, or the tools communicated for us, they were and still are our primary language of value*.

Tools communicate value, and a tool only has value if it is useful.

In Liminal Spaces the useless are even more quickly discarded and only the useful are valued.

How useful are you being, is your business being?

Get skin in the game, be useful.

Pierre