Whenever I spend time with my friend Tom, I always leaving feeling encouraged and hopeful.

What do people feel when they've spent time with you (or with your brand for that matter)?

Inspired?
Enlightened?
Irritated?
Depressed?
Happy?
Valued?

The journey, again, is between those two points; what they feel now to what you want them to feel.

I want people to feel inspired. :) 

What do you want?

pierre

“I've learned that people will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.”

― Maya Angelou