Pierre du Plessis

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Is this the best restaurant in the world?

Best coffee in Cape Town!

Best pizza in the city!

Best burgers in the world!

Is it though or is it just written on the blackboard standing on the sidewalk?

We use signs like these to teach our kids to reflect, deconstruct, and think.

Why?

Why would they put ‘Best fudge ever’ on the sign in the food market, who audits fudge?

I’m sure you can figure it out. And if we can figure it out with pizza, we should be able to figure it out with social media, news sites, and governments.

Take some time, reflect.

pierre