I’m tempted to get a fax machine.

I recently heard about a biltong shop in the Free State that ships country-wide. They take orders via fax.

Is the change your team seeks to make so remarkable that someone will go out and find a fax machine to get their hands on it?

We delude ourselves thinking that constant accessibility and convenience is an adequate substitute for exceptional and remarkable work.

You can only order 3 crates of 1 type of Westvleteren beer, known as the best beer in the world, at a time. And your order can only be picked up via car.

That is one order, per car, per day of the best beer in the world. And until very recently orders had to be placed by phone.

Be exceptional.

pierre