"Life favors the specific ask and punishes the vague wish" Tim Ferriss

"What do you want?", is a question that I've often written about on this blog. 

Things like, success, happiness, growth, wealth are too vague. When we focus, when you whittle it down to what specifically we want, or in the case of a business, who we want to serve, who you are building this for. 

Then it becomes easier to make decisions, make goals, design a plan, or build a brand and reach your goals.

I'll ask you again, what do you want, w ho are you seeking to serve? 

Pierre