Peter Zumthor is one of my favourite architects.

He uses places and 'sensuous materiality' in his buildings that give them a visceral, experiential quality, also known as phenomenology. And when you walk into one of his buildings he manages to make you feel like you've been there before.

When you build something you have an opportunity to build it in such a way that is familiar to people. You can design your brand or product or app in such a way that when people engage with it they feel a sense of belonging.

If that, of course, is what you want them to feel.

When you start building one of the first questions to ask is then, what do we want people to feel?

Pierre

“In memory of those persecuted in the seventeenth-century Finnmark Witchcraft Trials, the Steilneset Memorial rests along the jagged coastline of the Barents Sea in Vardø, Norway. Photographer Andrew Meredith has shared with us his photo series documenting this masterpiece created by a unique collaboration between the world-famous Swiss architect Peter Zumthor (Basel, 1943) and the influential contemporary artist Louise Bourgeois (Paris, 1911-2010).” Arch Daily