If I had a cent for whenever I heard someone say, we need ‘more’ marketing…

You don’t need more marketing, marketing is absolute.

Marketing is a state of being, it is a consistent and definite pledge that you make to solve a problem.

What you can do is more advertising, more channels, and more communication, but you cannot make a promise ‘more’.

Knowing the difference makes all the difference.

Marketing is a promise, your word is your word. It cannot be more or less.

Simply let your yes be yes and your no be no.

pierre