Here’s an interesting fact, back in the day, when missionaries used to travel by ship to the other side of the world they only bought a one way ticket and a coffin.

Saying, ‘I’m all in, I’m not coming back, and the only way that I’m coming back is in this coffin.’

Remember the scene in “The Dark Night Rises”, where a child jumps the ledges in the pit to get out of the prison? One of the jumps is too far and very risky, you miss you die. Everyone in the prison tries to make the jump with a rope tied around their waist, but the only way to make the jump is to jump without a rope, then you will give it your all. The stakes are then high enough, you will either make it or you will die.

Get skin in the game, raise the stakes.

Pierre