Who is it for?

Who are you making your work for, specifically?

The universal is always accessed through the particular. Young men don't fight for their countries, they fight for the girl back home. No one sits in traffic for 3 hours a day because they love the big corporate, they do it because they love their kids.

And so we protect countries and build massive businesses, we end up doing big things because we love the specific.

It's helpful to keep your motivation specific, small, and if it is fueled by love, all the better.

Get skin in the game, be specific.

Pierre