"... for one person."

This was some of the best advice I've ever received. Whatever you are creating, building, a business or a book, do it for one person and keep them in mind at all times.

Become obsessed with them.

What do they like, love?

What do they fear?

What makes them angry or gives them hope?

If you want to reach everyone, do it for one. The universal is always accessed through the particular.

pierre