The Analogue Advantage.

Why amplifying analog is your best bet in an AI world.

Seems like everywhere you go everything is AI-powered, as if AI is the salvation of every business everywhere. Since when does innovation equal digital disruption and only mean ‘let’s add AI’?

“The more high-tech the world becomes the more high-touch we need to be” Len Sweet

Technology, and AI, are great stimulators of innovation but in an increasing chat bot filled world, we will need human interaction more than ever. There is a paradox here that needs not to be resolved but embraced.

What is the human touch? What will it look like for a business to be built on tactile, human experiences? What does it mean to be human in a ChatGPT world?

There are gifts that simple high-touch practices like walking, handwritten notes, and handmade can bring. Not only giving us back our humanity but giving us new ways to innovate and old pathways to explore, practices from the past that will catapult us into the future.

Key Takeaways

Embrace the paradox: The gift of a mature human is the ability to hold seemingly conflicting truths in their minds simultaneously. Holding the reality of AI, whilst embracing and adding the human touch.

Practical Practice: Learn to walk again, get lost, and appreciate the random gifts of being human.

Understand Terroir: Learn to love ‘place’, the importance of context, and experience.