Hope might be a magenta sewer rat.

One of my favorite poems is a response to another poem. “Hope is not a bird, Emily, it is a sewer rat”, Emily Dickinson wrote a famous and beautiful poem, “Hope is a thing with feathers”. I’ve posted both below so you can read them.

Whilst reading about color trends recently, one commentator said, “We do not live in a Magenta time”, which is why everything from architecture to toys is increasingly grey and muted, and color seems to be being leaking from our world.

I hate when people say that hope isn’t a strategy. Hope is what makes us human; hope for change, renewal, discovery, for innovation is what drives us forward. When we hope our brains literally rewire in order to be better at problem-solving.

As designers of experiences for those, we seek to serve (our customers, followers, or fans). Hope should be the main ingredient.

Paint the sky magenta*

pierre

*at least Pantone agrees.