It’s Ontological

Strategy is ontological.

Ontology is the study of being ie. what things are, what they are for, and how they're connected to other things in our world.

Whether you ask these questions of your life (or your business*).

A strategy is a way of being in the world that sets up to win.

What are you?

What is it (or you) built for?

And how are you connected to the rest of the world?

Good questions.

*If you've been reading this letter for a while you'll know that we're always doing a parallel study, what is applicable to a person is often also applicable to other entities, like businesses and vice versa.