Selling baskets for £70 a pop.

A frightening amount of money and effort is wasted in marketing budgets.

Even if you don't run your own business, or even sit in the marketing meetings. You are still marketing yourself.

Storytelling closes that gap.

I remember we sold telephone wire baskets imported from South Africa in London back in 2002.

They sold for £70 each.

Here's the thing though, the ones that still had the name of the maker attached, written with a blue pic pen on a scrap of cardboard, always sold out first.*

Story sells.

Pierre

*Confession, the ones that didn't have names one quickly received names written down by some of the South Africans (who shall remain nameless) working in the store.