Once there was a rabbi walking along a road when a Roman soldier shouted these questions at him:

'Who are you, where are you going?!'

The Rabbi replied, 'I will pay you double what you are earning right now if you will ask me those two questions every day for the rest of my life.

So, who are you and where are you going?

Get skin in the game, answer.

Pierre

PS: Thanks Deon Meiring for the story, his videos are fantastic, go have a look.