It starts with empathy.
Customer Experience
In an era marked by generative AI and technological leaps, building authentic connections and driving lasting change requires a paradoxical approach, “the more high-tech we become the more high-touch we need to be” Leonard Sweet. This talk explores the art of crafting sticky products and engaging customer experiences, creating behavior change, and building a solid tribe of true fans.
Key takeaways:
Empathy at the Core: Discover how empathy becomes the bedrock of successful customer experiences, enabling genuine connections in an AI world
A Step-by-Step Guide: Create products and experiences centered around customers' (real) needs and desires.
Shaping Behavior through Connection: Uncover empathetic design to drive meaningful behavior change.
Create True Fans: Unlock the secrets to creating a tribe of advocates who transcend mere consumers, transforming them into a passionate community.