A Keynote and Masterclass
You’re weird. I like it.
How to Build a Strategy That Stands Out
Most businesses blend in with competitors.
This talk uncovers and amplifies the difference no one can copy.
In today’s marketplace, everyone looks the same. Businesses copy competitors, chase trends, and cling to best practices; only to find themselves invisible in a crowded field. Playing it safe leads to stagnation.
You’re Weird. I Like It challenges founders to embrace what makes them truly different. With humour, stories, and sharp insights, Pierre shows why differentiation is the only real strategy left and how teams can uncover their quirks, values, and vision to stand out in ways competitors can’t imitate.
This keynote gives leaders the courage (and practical tools) to stop blending in and start winning by being unapologetically themselves.
Key Takeaways for your audience:
Sameness Stifles
Copying what’s already out there makes you invisible. Real innovation comes from the bravery to break from norms.
The Unique Wins
Sustainable success doesn’t come from being first or best, rather it comes from being different in ways competitors can’t replicate.
Amplify You
Owning and amplifying your unique quirks and values inspires teams, attracts loyal customers, and fuels long-term growth.
Beyond the Keynote
Every You’re Weird. I Like it. keynote includes:
A Keynote Companion with resources, reflections, and exercises for your team.
A Next Steps Integration Call with leadership to turn insight into strategy and ensure the learning takes root.
This keynote equips audiences to cut through conformity, rediscover creativity, and build strategies that are impossible to copy.
“Think different. Apple said it, Pierre makes you do it.”