The Secret behind the Springboks’ Winning Culture with PJ Claasen

Jul 8

PJ Claasen, leadership coach and author of The Bok Way, reveals the methods that built the culture behind the Springboks' remarkable success and how any organisation can apply them. Drawing on interviews with players, coaches, and key strategists, he explores how trust, shared purpose, accountability, and continuous self-improvement create teams that consistently perform under pressure. In this conversation, we unpack the deliberate culture behind the Springboks. From brutal honesty and clear standards to powerful shared narratives and personal responsibility, PJ shows how culture is built by design, not by chance. Whether you're a founder, CEO, HR leader, or team builder, this episode offers practical insights into creating a high-performance environment built on trust, resilience, and purpose. If you want to build a team that executes exceptionally while adapting to change, this conversation is for you.