On code, rugby and equality - Justinus Adriaanse

 In this deeply personal and visionary episode, Pierre speaks with Justinus, a passionate entrepreneur and co-founder of WeThinkCode_, about building a more equitable South Africa. They dive into Justinus’s background, his love for rugby, and the transformative power of access to education and opportunity. From developing world-class coders from underserved communities to launching a bold new initiative inspired by South Africa’s Rugby World Cup victories, Justinus shares a blueprint for national renewal rooted in inclusivity and grit.

Justinus is a serial entrepreneur, having been co-founder at Private Property Holdings and WeThinkCode_ in South Africa, Entabeni Systems and Umgundi Holdings in Canada. He has been in the Entrepreneurs' Organization for 14 years, and has been part of 5 chapters over that period.

Today Justinus and his wife are building a business focussed on optimizing for impact not just value. An avid sports fan and traveller he loves visiting live sports events all over the world with his family and spends many hours next to sport fields supporting his two teenage kids.

When you meet him, be sure to ask if he enjoys Nando’s.

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