War against Shallow

I'm sick and tired of the shallows,

more of the same reels, more of the same shows, more of the same mediocre posts, chewing the AI fuelled, regurgitated cud of the internet:

"What my depression taught me about sales"

Ugh.

We're being pulled and jerked around by the shallows. Algorithms that reward repeated mediocrity and shallow work and whatever keeps you scrolling and clicking away on whatever platform.

In the lyrics of K-Pop demon hunters, I'm "done done done".

Shallow is the enemy.

Shallow's self-centred goal is clicks, views, sessions, and empty calories.

Depth is art, shallow is 'content'.

Depth transforms, shallow converts.

Depth challenges, shallow placates.

Depth serves, shallow 'sells'.

Depth opens up into adventure, shallow narrows into funnels.

Depth is a generous king, shallow is tight fisted dictator.

Depth sets you on a quest, shallow swallows you down a pipeline.

Shallow has no truth, it's a veneer, a lie.

Shallow has no beauty, shallow seduces and uses.

Shallow has no goodness, is it selfish and self serving.

Shallow is dopamine hits and sugar highs, rammed down your eyeballs.

Shallow coats the hook in honey, shallow is clickbait, rage-bait and thirst-traps.

Depth searches, learns, is curious, beautiful, hauntingly so, blindingly true, and deeply good.

Repeat after me:

I will not create shallow work.

I will work my finger to the bone to bring true value to those I serve.

I will dive deep and create truly incredible work.

I will not post for engagement.

I will not sell my soul for likes.

I will not monetise my suffering.

I will create beauty, truth and goodness.

It's time for war, a war against the shallows.

#WarAgainstShallow